Apurva is a Product Designer with an engineering background, passionate about leveraging her empathetic, innovative, and strategic lens to craft experiences that resonate and drive meaningful impact.

👉 Currently at Numerize.ai (part-time) helping restaurant owners leverage and trust AI-enabled data. Actively looking for full-time opportunities to contribute and grow as a designer.

Previously at Samsung Research - building Samsung Health Stack, an open-source tech stack for millions of Android and wearOS users.

Using AI in the Design Process: HelloVegan Case

A case study for a concept app, Hello Vegan done for Board of Innovation, NY. Incorporated AI throughout the design process - research, strategy, UI.

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work

News & Content Aggregation | Android & iOS | Design Systems | 13 Languages

Revamping Dailyhunt's News Detail Page to align with Product Vision shift

🚀 Sprint-based revamp to improve the accessibility and news reading experience for local news consumers.

🎯Resulted in a 18 million increase in Monthly Active Users

NDA | Open Source | Product Roadmap | Design System | Collaboration

Empowering millions of people to contribute to the future of Health Care Clinical Studies.

🚀 Prioritization and designing features for phase 1 of the Samsung Health Stack Mobile App MVP.

🎯 Launched in June. Previewed at HIMSS 2023

M Des. Project | Research | System Mapping | Ideation | Prototyping

Enhancing the BART system

🚀 Designing a solution to make the riding experience better for BART riders.
🎯 Finding the most impactful intervention point in the system

Golf Holiday Booking| Research | Copywriting | Web & Mobile Responsive

Improving the Booking Experience for Golftripz

🚀 Client Project to improve the Golftripz website experience.

🎯 60% reduction in the req. number of clicks for golf holiday booking and 50% reduction in the total no. of pages on the site

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Concept App | Experience Dimensions | Stakeholder Mapping | UI Design

Commune: Combating extreme polarization through the medium of personal storytelling

🚀 Concept app developed after seeing how polarization was affecting those around us

Trauma-Informed Design

Creating a resource to deliver the benefits of good design to vulnerable populations while minimizing potential re-traumatization.

Other Projects and Live Products

Using AI in the Design Process: HelloVegan Case

A case study for a concept app, Hello Vegan done for Board of Innovation, NY. Incorporated AI throughout the design process - research, strategy, UI.

View Deck

Josh: Short Video Entertainment

I was one of the 4 designers spearheading the launch of Josh at Dailyhunt following the ban of TikTok in India. With a noticeable gap in the market, we aimed to position ourselves as India's premier alternative. My contributions spanned across Profile Gamification, Contests, Discovery, and Onboarding.

JoshCam: Video Maker & Editor

Launched JoshCAM as a side application to Josh, aimed to provide video creators with more advanced editing tools, and grow the Josh creator community. Set up the Design System and worked on end-to-end flows and delivery.

Dusminute: Community Commerce

I was enlisted to contribute to the app UI and establish the In-app Search UX for DusMinute, a platform dedicated to revolutionizing community living by providing convenient access to top-notch amenities right at residents' doorsteps.